Omen by HP

HP launched omen.com as a standalone website, separating OMEN from its main brand and creating a unique destination for gamers. The site combines brand storytelling and e-commerce with a game-inspired UX, allowing users to explore products in 3D using WASD keys and navigate like a game. A personalized smart assist tailors the experience, engaging users based on their interactions and interests.

Built on Adobe Experience Manager using a component-driven architecture, the site ensures flexibility, reusability, and seamless content management, empowering the OMEN team to create dynamic and engaging user journeys.

In my role as Technical Director, I was heavily involved in the project’s end-to-end lifecycle, from gathering technical requirements to overseeing all development and infrastructure configuration work. I also supported both internal and external project management and marketing teams, ensuring a smooth and impactful delivery.