belVita - Morning Win
The integrated “#MorningWin – Steady Energy, All Morning Long” campaign around Crunchy belVita Breakfast Biscuits kicked off in January 2014, and featured national television spots, radio jingles, personalized tweets and branded content partnerships. Select morning wins shared with @belVita on Twitter using the hashtag #MorningWin received tailored responses from the brand in the form of personalized certificates, videos, virtual 3D trophies and/or real morning win trophies, produced in a storefront retail activation on New York’s Lower East Side.
Stopp/LA (now Monks) did all the cross platform development.
Agency Credits: Droga5 NYC
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